According to one commentator, a consumer society is one "in which ever-growing consumption becomes the principle aspiration, source of identity, and leisure activity for more and more of the population." Not everyone agrees with this characterization, nor is there consensus on the quality of life in consumer societies. In this course we will survey the fascinating and fast-growing body of literature on the history of the consumer society and learn about the various debates surrounding the issue, while we examine cultural changes and the historical development of the institutions of department stores, shopping malls, advertising and Carrefour. By the end of the course, students should have a more critical understanding of our everyday lives and the rapidly-moving and seductive sights, sounds and activities of the consumer culture. Students are required to keep up with the readings, make in-class reports, conduct small-group projects, and turn in one final paper (6-10 pages).
聯絡教師:
Discussion website:
血拼魔 shopping mall
Selected Readings taken from:
- Klein, Naomi. No Logo. New York: Picador, 2000, 2002.
- Schor, Juliet B. & Douglas B. Holt, eds. The Consumer Society Reader. New York: New Press, 2000.
Tentative Schedule:
| 2-26 |
Introduction to the course |
| 3-5 |
Consumer Society Reader vii-xxiii
【延伸閱讀：大前研一的M型社會及其效應】
【延伸閱讀：隨手都可以利用M型社會】
討論：本週購物（你買了什麼？哪裡生產？為什麼買？） |
| 3-12 |
Consumer Society Reader 3-19
討論：購物癮（什麼時候購物？逛街感覺如何？購物的判準？）
【小組報告：超屌貨與Pussy購物雜誌比較】 |
| 3-19 |
Consumer Society Reader 81-98
【小組報告：坊間消費資訊管道】 |
| 3-26 |
Consumer Society Reader 99-114
討論：家人朋友購物習慣（因何會有差異？） |
| 4-2 |
Consumer Society Reader 169-184
【小組報告：愉悅與罪惡感】
【小組報告：炫耀消費】
補課187-196 |
| 4-9 |
Consumer Society Reader 196-204
討論：如何不進入商品消費而存活
補課291-305 |
| 4-16 |
Consumer Society Reader 306-328
【延伸閱讀：John Fiske受訪】 |
| 4-23 |
Consumer Society Reader 331-342
【小組報告：消費熱點與場域移轉】 |
| 4-30 |
Consumer Society Reader 433-445
補課446-454
討論：消費為什麼會形成愉悅？什麼樣的消費令人感到罪惡？
【延伸閱讀：對Schor論點的批判】 |
| 5-7 |
Consumer Society Reader 454-462
補課No Logo 107-124
【延伸閱讀：中興百貨消費文案集錦】
【延伸閱讀：Naomi Klein的介紹 】 |
| 5-14 |
No Logo 195-229
【小組報告：消費、品味、認同】 |
| 5-21 |
No Logo 279-309 |
| (Instructor on Lecture Tour in Europe) |
| 6-11 |
Help Session |
Selected Readings taken from:
- Klein, Naomi. No Logo. New York: Picador, 2000, 2002.
- Schor, Juliet B. & Douglas B. Holt, eds. The Consumer Society Reader. New York: New Press, 2000.
Useful and Interesting Links:
彩虹經濟：消費、文化、認同的再探索。是同志消費撐起了同志文化的榮景嗎？同志消費是不是消費了同志認同？同志消費和同志認同之間倒底有什麼樣的關連？看看同志怎麼說
http://www.wretch.cc/blog/queerology&article_id=3213138#comment101738462 |
18世紀的「消費社會」是如何誕生的？諸多看似無關的發展，逐步匯集，都有助於創造利於消費心態具體實踐的氛圍。重點提要The Birth of a Consumer Society, Neil McKendrick, John Brewer, J. H. Plumb (Bloomington, IN: Indiana UP, 1985).
http://www.geocities.com/jswortham/birth.html |
The Ad*Access Project, funded by the Duke Endowment "Library 2000" Fund, presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955.
http://scriptorium.lib.duke.edu/adaccess/ |
We Adbusters are a global network of artists, activists, writers, pranksters, students, educators and entrepreneurs who want to advance the new social activist movement of the information age. Our aim is to topple existing power structures and forge a major shift in the way we will live in the 21st century. To this end, Adbusters Media Foundation publishes Adbusters magazine, operates this website and offers its creative services through PowerShift, our advocacy advertising agency.
http://www.adbusters.org/home/ |
Simple living is not about living in poverty or self-inflicted deprivation. Rather, it is about living an examined life -- one in which you have determined what is important, or "enough," for you, discarding the rest.
http://www.simpleliving.net/main/ |
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