化妝品市場服務型態近年之轉變
如何反映/塑造消費者對容貌維護的實踐

Yannick　陳穎慈

“Beauty is no longer skin-deep.” In this paper, we analyze how the cosmetics industry, during these recent years, gains such an enormous triumph in a not so optimistic-looking economical environment. We will mainly look at how the cosmetics industry transforms its forms of service. We will also examine the changes in the consumers’ consumption habits and their practices in beauty maintenance. Last, to end this paper, we will follow the leads that the past and present trends provide us to predict possible future trends of the cosmetics industry.